Privacy Policy

Effective as of September 4, 2025

LocMarker Ltd. (“LocMarker”, “we”, “us” or “our”) provides a location data analytics service that measures service provision and provides analytics based on postal address, via APIs, and delivers the results as one-way data output to customers. This policy explains how we handle, collect, use and protect personal data on our website, services, social media pages, marketing activities, and live events.

1. Information we collect

• Postal addresses and location-related data submitted by users.
• Account information (name, email, company details if applicable).
• Payment and billing information (processed through third-party providers, we do not store card details).
• Technical data (IP address, browser type, device info, cookies).
• Analytics data: Location-based analytics requested by users.

2. How we use information about you

We may use information about you for the following purposes, which include fulfilling our contract with you and for our legitimate business purposes:

• To provide location analytics services as requested. Operate and improve the Service and our business.
• Enable security features of the Service, such as by sending you security codes via email and remembering devices from which you have previously logged in.
• To process payments and manage subscriptions.
• To enable user login via third-party authentication (Google, Facebook).
• To communicate with users. To send service-related announcements, billing notifications, payment plan changes and promotions, updates, security alerts, and support and administrative messages.
• Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the section called “Opt-out of marketing communications” below.
• To maintain and improve service quality and security, detect misuse.
• To provide support for the Service, and respond to your requests, questions and feedback.
• Technical operation, Cookies and similar technologies. To enable the technical operation of the Service, such as remembering the settings and preferences you select as you navigate the website and recording whether you are logged in when you visit password-protected areas of the Service.

3. Legal basis

• Contract performance (to deliver purchased analytics).
• Legal obligations (billing, compliance).
• Legitimate interests (service improvement, fraud prevention).
• Consent (for marketing communications, cookies).

4. Data sharing

• Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as Stripe. Stripe may use your payment data in accordance with its privacy policy, https://stripe.com/privacy.
• Hosting providers for secure storage.
• Legal authorities if required by law.
• We do not sell personal data.

5. Data retention

• Registration and payment data: retained as long as legally required (e.g. tax/accounting obligations).
• We continuously store location data and analytics so that we can track changes in the availability of a location.

6. International transfers

As a global service, data may be processed outside your country. Safeguards are applied in line with GDPR and international standards.

7. User rights (GDPR & global standards)

• Right to access, rectification, erasure, restriction, portability, objection.
• Right to withdraw consent.
• Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us.
• Delete your account. If you delete your user account, the contract between us will also terminate.
• Linked social media networking sites or other third-party platforms. If you choose to connect to the Service through a third-party platform like Google, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

8. Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by unaffiliated parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any unaffiliated party. We do not control websites, mobile applications or online services operated by unaffiliated parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

9. Security

We employ a number of technical, organizational and physical safeguards designed to protect the information we collect about you. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of the information about you.

10. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.

11. How to contact us

Email: privacy@locmarker.com